Embedded Financial Technologies Inc. is a new custodian-and-clearing firm for equities and options founded by Michael Giles, who previously ran Cash App Investing LLC, a subsidiary of Square Inc. Its future customers would be able to integrate stock trading features into their mobile apps through Embedded’s APIs, or code that allows apps to communicate.
OpenEnvoy, a fintech startup providing a comprehensive suite of robotic process automation (RPA) tools for invoice auditing, announced an oversubscribed $6.5 million seed round led by Riot Ventures with participation by RRE, Gokul Rajaram, Naval Ravikant, Firebolt, Coelius Capital, Hack VC, Uncorrelated and TNT Ventures.
San Antonio-based venture capital firm Active Capital has led a $1.3 million raise in preseed funding for Austin-based Stagger, a startup that helps small businesses create better digital marketing content. Thirty investors participated in the fundraise that closed in February, including New York-based Operator Partners, and California-based Hustle Fund and Adapt VC, as well as angel investors.
This morning Clara, a corporate spend-management startup focused on the Latin American market, announced its product launch and a $3.5 million pre-seed round led by General Catalyst.
Snif launched in October 2020 with a unique try-before-you-buy approach to fragrance and it quickly accumulated a fan base, including Kim Kardashian, Kendall Jenner, Kourtney Kardashian, Khloe Kardashian and Kris Jenner. It has also gotten into the hands of Tan France, La La Anthony, Olivia Culpo, Ashley Greene and Olivia Palermo. Hollywood is wild about these fragrances!
Vibely, a new startup co-founded by Asana alumni Teri Yu and Theresa Lee, wants to turn the constant, and often exhausting, beast of content creation on its head. The startup has created a premium, creator-controlled community platform that allows fans to gather and be monetized in new ways, beyond what is possible on YouTube or TikTok.